About Us - From Silent Dreams to Loud Fashion

How We Began - The Oath to the Unheard

Veil & Vers did not start as a business. It began as a promise whispered in silence - a vow made by a designer who had seen too much noise in fashion and too little truth.

Our founder, Akash Lakhotia, grew up between contrasts: the hum of fabric mills and the quiet ache of forgotten artisans, the chaos of modern streetwear and the serenity of hand-spun khadi. In those contradictions, a question began to burn: Why should beauty always belong to those who can afford it? Why can’t honesty in design be the new definition of luxury? That question became the seed of Veil & Vers - a fashion publishing house that treats clothing not as merchandise, but as manuscripts of human emotion.

Our goal was never to mass-produce trends, but to give voice to the dreamers who design them.

Akash, an author turned designer, found himself disillusioned by a world where the artist vanished behind the brand. He imagined a label that would do the opposite: one that would publish designers the way poets are published, giving them authorship, royalties, and dignity. Thus, Veil & Vers was born as a sanctuary for creators and a revolution in slow motion.

The Problem We Wanted to Solve

Fashion had become loud - louder than its makers.

Behind every glossy campaign, thousands of independent designers, pattern cutters, and artisans were living in invisibility. Their work was sold, their ideas were borrowed, but their names were never spoken.

Veil &Vers exists to fix that silence. Our purpose is to build an ecosystem where every garment carries authorship - where each design is credited, archived, and rewarded.

We are also challenging the narrative that “luxury” must be unattainable. We create premium and luxury fashion using khadi and linen - two of India’s most historic, sustainable fabrics - and engineer them into modern silhouettes that speak to today’s generation.

We wanted to prove that khadi can be cool, that sustainability can be seductive, and that ethics can be aesthetic. By fusing artisanal craftsmanship with avant-street design, Veil  & Vers built a new category:

Led Street Linen

Every shirt, overshirt, or hoodie we make tells a story - about protection, confusion, love, loss, and rebirth. We believe that fashion should not just be worn; it should be felt.

Our mission is simple yet radical: To transform fashion from an industry into a publishing ecosystem for independent designers.

At Veil &Vers, we see designers as authors and garments as stories. Every creator we work with receives royalties for their designs - 10% on profits - ensuring their ideas remain theirs, even when they become part of our collection.

We stand for:

• Transparency - Every garment includes information about who designed it and how it was made.
• Empowerment - Designers earn, learn, and grow with the brand.
• Accessibility - We make designer wear available at humane prices (average ₹4,500) without diluting its integrity.
• Cultural Revival - By modernizing khadi and linen, we keep Indian craft alive while evolving it for the global streetwear stage.

Our mission is not just to sell clothes; it’s to shift power -
from corporations back to creators, from fast fashion back to slow storytelling.

Our Values - The 0th Laws of Veil & Vers

At the heart of everything we do lie five core values - the 0th Laws of our design universe:

1. Truth Before Trend - Every garment must mean something before it sells.
2. Symmetry Is a Lie - Beauty lives in imperfection and asymmetry.
3. Fabric Is Philosophy - We design from material, not for it.
4. Silence Is Luxury - Simplicity is the highest form of power.
5. Creation Is Karma - Every act of making must heal something in the maker.

These laws guide our creative and ethical compass. They remind us that design isn’t about impressing others - it’s about understanding oneself through form, texture, and line.

Reviews, Reactions & Reflections

When our first drop, The 0th Law Collection, went live, it wasn’t just customers who responded - it was believers.

One early buyer wrote: “This doesn’t feel like I’m wearing fashion. It feels like I’m wearing someone’s story.”

Another said: “The shirt moves like it knows me. Like it remembers something I forgot.”

Influencers called it “spiritually engineered clothing.”

But the reactions that mean the most to us come from everyday people - students, creators, and dreamers - who say wearing our clothes made them feel seen.

Closing Note From the Founder

“I created Veil &Vers because the world didn’t let me speak. So I learned to speak in stitches. The mask hides what hurts, the feather carries what heals. Our clothes are made from everything we couldn’t say out loud.”

- Akash Lakhotia, Founder & Creative Director, Veil &Vers